Tonight I attended Artomatic, an annual multimedia exhibition held in DC. While I didn’t see all of the floors or musical acts (I hope to go back this weekend!) one thing stuck out — most of the artists described their passion for showing the world through their eyes, or more particularly their camera lenses, since I love and focused on the photography. As artists, their job is to find common ground with their audiences, while still maintaining their unique perspectives of the world.
This is exactly what we do as PR practitioners. We cater our worldview — more or less the views of our clients — to various publics. Not only do we see the world through our eyes as representatives of big (or small) business, but also through our personal experiences, or lenses. And on top of that, we have to get inside the heads of our audience and find common ground to share a story. Public relations, like art, is all about storytelling.
Perhaps the next time someone asks me what I do for a living, I’ll tell them I’m an artist.
Photo by Tracy Lee
June 12, 2008 at 12:44 am |
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